Introduction
Automsoft is one of the world’s premier providers of advanced data historian and process optimization solutions. Founded in 1997, Automsoft has a global customer base of thousands of installations across diverse industrial sectors including Power & Utilities, Renewable Energy, Maritime, Manufacturing, Life Sciences and Oil & Gas.

Challenge
With rapid growth in the data historian and process optimisation industry RedLemonade was requested by Páraic O'Toole to review the existing visual identity and product range to create a visual coherence between all aspect of the Automsoft brand.



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Solution
Redlemonade strategic recommendations resulted in a revised identity design for the brand across all product and marketing assets. This also included further brand design for their niche products such as nuaViews™ and the rapidHistorian™.
RedLemonade also undertook a comprehensive new web site design for the brands destination online. The project also produced both electronic and printed brochures, powerpoint presentations and stationery suite.

What the client says...
"Redlemonade captured the key message we wanted to deliver. They understood that we wanted to build on our existing brand values while also needing to update, extend and communicate a broader and yet focused proposition – addressing diverse industries such as life sciences and oil and gas but also positioning ourselves in emerging industries such as renewable energy, smart grid and individual data management applications. This conflict between a broad appeal and a specific value proposition was understood by John Cleere and his team and they achieved the balance we were seeking, in a cost effective manner within a rapid timeframe. We recommend them highly"
Páraic O'Toole, Chief Executive Officer, Automsoft.