Hello and welcome to the May edition of redalert. This month we endeavour to answer the age old question that pops up nearly every day in the office when talking to clients about their Logo usage. Yes, you guessed it... What format of our logo should we use?

Let me give you some background first. There are many types of graphic file formats on the market today and these can often be used for exactly the same thing. Many formats are interchangeable in their usage and application.
In order for your logo to render properly across a wide variety of applications, the correct and compatible file format must be utilised. If after reading you are still confused? Not to worry, we are here to save you time and effort. Just ask!

Happy reading folks,
RedLemonade Creative.


Vector Based 2 Vector vs. Pixel 2 Pixel Based

Simply put, vector logos are incredibly small, scalable and editable images that are independent of file size limitations. A vector file is broken down into a series of geometric shapes....
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Ding Ding ...Round One. Well to start with, both are valuable and essential in the reproduction of the Logo branding and development. The differences between them are vast in structure so usage.....
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Pixel based logos, also know as raster based images or bit-mapped images (if anyone asks!) are comprised of pixels in a grid. These images store image data as a map of individual pixels.....
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RedLemonade Creative, Castle Yard, Kilkenny City, Ireland.
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