Insight HR

Introduction
In this month’s Design Case Study our focus is on Insight HR, Kilkenny.
It comes as no surprise that this thriving local business, which delivers specialist HRM advice and experienced HR Consultancy, Training and Development, Compliance and Recruitment services had very clear objectives when they approached RedLemonade.

The Challenge:
MD of Insight HR, Mary Cullen explains: ‘As part of our growth strategy, we reviewed our existing brand which we felt did not fully communicate our service offering to our target audience.  We wanted our new corporate image to strengthen our brand, create confidence in our services and present us as a company with a modern creative approach to people management.’ 

The Response:
Given the importance of this specific design task, RedLemonade worked through a number of logos before an initial presention to Insight HR. With their assistance, RedLemonade were able to progress the identity shown here.

For the design team at RedLemonade this logo represents Insight HR’s unique and positive role in the continued growth and expansion of every company they serve. The rings of the icon on the right of the logo represent the client’s organization; while the dots on the left represent their employees. The icon’s three rings symbolise Insight HR's implementation of recruitment, policies and support – all of which ensure that the organisation and the employees work together as a successful, dynamic, forward-moving and evolving business.

The Result:
MD of Insight HR, Mary Cullen concludes: “We are delighted with our refreshed logo. The new branding has revitalised our image; positioned us as serious providers of HR solutions and certainly sets us apart in a highly competitive market place.”    For further information on Insight HR visit www.insighthr.ie